Traditional & Neo-Traditional

What’s the difference between traditional and neo-traditional design? Probably not what you think. More on traditional and neo-traditional design after the photos.
Neo-Traditional

Mazda Miata, in British Racing Green.

Traditional

Lotus Elan

Traditional

BMC Mini Cooper

Neo-Traditional

BMW Mini Cooper

Traditional

FIAT Cinquecento

Neo-Traditional

FIAT 500

Traditional

VW Beetle

Neo-Traditional

VW New Beetle

Neo-Traditional

VW Newer Beetle

Traditional

VW Rabbit (Golf)

Traditional

VW Golf Mk 4
VW Golf Mk 5

When Mazda created the Mazda MX-5 Miata in the late 1980s, they designed a body that was almost a copy of the 1962 Lotus Elan, a classic British Sports car. When BMW set out to revive BMC’s iconic Mini Cooper in 1998, they looked to the original 1958 design. “We wanted the first impression when you walk up to the car to be ‘it could only be a Mini,'” said BMW’s Director of Design for the project. In the same year, Volkswagen came out with another retro design of an iconic car, “The New Beetle.”* The enormous success of the Mini led to the 2007 rebirth of the 1957 FIAT Cinquecento as the FIAT 500.

An important point: Of course the Lotus Elan, Volkswagen Beetle, and Mini Cooper are all examples of Modern industrial design (which is significantly different than Victorian industrial design). Complex machines designed to be driven, they are not traditional in the way a Georgian house or Regency carriage was. But they were all designed by individual, famous engineers—Colin Chapman, Ferdinand Porsche,and Alec Issigonis—known for their aesthetics as well as their engineering. The design of the Cinquecento was a more collaborative effort led by the engineer Dante Giacosa, in a company culture that prided itself on putting engineering first.

The four cars charm people on first sight. And although they are not strictly “traditional,”their looks and character appeal to people who also like traditional design, in a way that the 1950s Cadillacs with fins or the newest top-of-the-line BMWs or Mercedes don’t. That’s similar to the way that many of the buildings of the early Modern Masters like Mies van der Rohe, Frank Lloyd Wright, and Alvar Aalto (architects who had traditional architectural training) have more in common with traditional designs than the work of Starchitects like Zaha Hadid.

The Lotus is visually more elegant, but all four are traditional in their balance of beauty, function, and construction. An analysis of their designs shows they have Classical harmonic proportions, as well as a harmony and simplicity of detail (which relates both to traditional design and industrial design as practiced until recently by Volkswagen and Mercedes-Benz). Even their sinuous curves can be found in Classical sculpture and painting.

The design philosophy behind the Miata, the new Mini, the New Beetle, and the 500 was very different than the philosophies that created the Elan and the original Mini, Beetle, and 500. Some call them “retro,” but they also show the difference between Traditional and Ne0-Traditional design.

At this point, it’s useful to shift gears and to refer to William Carroll Westfall’s discussions of the Classical and the Neo Classical. Westfall is the former Chair of the Department of Architecture at the University of Notre Dame, which teaches contemporary Classical design. Looking at Classicism as a living tradition, rather than as an historical style that ended with the hegemony of Modernism, gives Westfall a different perspective than most of us who grew up in the second half of the twentieth century, which was the age of Modernism.

In Westfall’s book (literally, Architecture, Liberty and Civic Order: Architectural Theories from Vitruvius to Jefferson and Beyond), Classicism is not a series of architectural styles—Greek, Roman, Renaissance, Baroque, Rococo, Greek Revival, etc.—but a design philosophy based on principles found in nature, such as harmonic proportion and symmetry. Or in his words, Classicism is the imitation of Nature. That’s consistent with the practice of Classicism from the Greeks and the Romans to the great architects of the American Renaissance like McKim, Mead & White and Daniel Burnham, as well as with commentators like Vitruvius, Palladio, and Thomas Jefferson.

Similarly, Neo Classicism is not an historical style, but is an imitation of Classical buildings rather than Nature. Neo Classicism can be done well or badly. The best examples of Neo Classicism combine a knowledge of earlier Classical buildings with an understanding and fluency in the principles of Classical design (the imitation of nature).

With that understanding, which is very different than the philosophy taught in most architecture schools today (although not so different than what was taught when I was in school), the Miata, the new Mini, the New Beetle, and the 500 are imitations, in the best sense, of the Elan and the original Mini, Beetle, and Cinquecento. They refer to the visual character of their models, and update the cars with both a more contemporary feel and all the new technical  requirements such as crash testing, pollution control, and all the “mod cons” like air conditioning and more room for everyone.

The succession of VW Golfs, on the other hand, shows the continuous evolution of one design over time—which is what traditional design is. ESSAY IN PROCESS

* In the 1999 Car of the Century competition to determine the world’s most influential car in the 20th century, the Beetle came in fourth, after the Ford Model T, the Mini, and the Citroën DS.

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