Friday, November 24, 2006
For a few years, the London Times was the world's best looking newspaper. But after more than 200 years of publication, Rupert “Let's Go Lower” Murdoch started a simultaneous tabloid edition (see below). The newsstand near the London hotel where I was staying at the time would run out of the traditional "broadsheets" by 10, but had a pile of tabloids all day. The Times announced sales were up 4.5% and dropped the broadsheet edition. I don't know what the effect was on readership, but I know I lost interest.
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Posted by: dumbass at Oct 15, 2010 12:49:49 PM