Wowie Zowie: The Other Kind

BMW CSL: It looks like it will bite anyone who gets in the way.
Zaha Hadid: “I don’t do nice little buildings.”
Nike: Richness without order or harmony.

BEFORE the architecture world settled on “the Iconic building” as the best marketing term to sell shiny towers to the global super-rich, UK Deputy Prime Minister John Preston used to talk about “the Wow Factor” when talking about what London should build for the global market. Preston’s friend John Norquist—former Mayor of Milwaukee, former President of the Congress for New Urbanism, and the patron for a museum designed by Santiago Calatrava—says, “We forget how quickly ‘Wow’ can turn into ‘Bow Wow.”

A late entry, after the jump


About John Massengale

Architect, Urbanist, Author, Educator
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