It was meant to trumpet an aspirational lifestyle and showcase the very pinnacle of luxury living in one of London’s most exclusive new residential towers, where penthouses are currently on the market for over £4m. But property developer Redrow’s latest promotional video has been pulled just days after it was launched online, having been subject to an online battery of ridicule and claims that it epitomises the dystopian nightmare of London’s iniquitous property market.
When I was an exchange student in London, the city had only three towers. And of those three, one was empty for tax reasons, one was only 12 stories tall, and the third was a needle-tower built for the British Telephone and television antennas. I’ve been back many times, and it’s only recently that the “iconic towers” have sprouted like weeds. It’s very odd for me to see this video. I admit that the American Psycho character we are apparently supposed to admire reinforces my bias against more of the towers, which ruin vistas all over the city.
“Walkie Talkie review – bloated, inelegant, thuggish,” The Guardian
Simon Jenkins. “The Shard has slashed the face of London for ever”
Aditya Chakrabortty, “The Shard is the perfect metaphor for modern London”
Neil Irwin, “A $90 Million Condo Flip Shows What’s Wrong With Financial Capitalism”
Alfons Luna, “London town is falling up”
Oliver Wainwright, “The truth about property developers: how they are exploiting planning authorities and ruining our cities”